Problem: In recent decades, we have seen the emergence of an increased cultural focus in our food, as is the natural outcome of a materially-rich society. We’ve seen new (or rather, newly-named) fad diets, an increased awareness of the geographical provenance of our food and the materials that went into it, emerging technologies such as GMO foods, and new delivery models that attempt to help us in acquiring our food more efficiently. However: food is sustenance, and those cultural and technological evolutions have yet to really have an impact on the health of our population. While we could recount oft-quoted statistics (by us), let it suffice to say: the rates of human beings who successfully manage their caloric intake is much lower than we would hope. We believe that part of that is because we fundamentally lack understanding of what our food is doing to us, because if we did, we would make a change. A study by McKinsey found that around 50 percent of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 42 percent in 2020. A healthy metabolism is necessary for maintaining a healthy weight, building muscle, and preventing disease. A balanced diet and regular exercise are essential for keeping metabolism functioning optimally. Metabolic health represents a massive market that’s only expected to grow in the coming years. Today, there are 88M prediabetic Americans (70% of whom will be diabetic within 10 years), and 90% of people with prediabetes don’t even know they have it. Our current system of material abundance, combined subjective understandings of how our bodies are functioning and internalization of often-wrong received wisdom has failed generations of children (as well as outright lies from food companies, and their marketers). If we only knew what we were doing to ourselves, we might change.
Announcing Our Investment into Levels
Announcing Our Investment into Levels
Announcing Our Investment into Levels
Problem: In recent decades, we have seen the emergence of an increased cultural focus in our food, as is the natural outcome of a materially-rich society. We’ve seen new (or rather, newly-named) fad diets, an increased awareness of the geographical provenance of our food and the materials that went into it, emerging technologies such as GMO foods, and new delivery models that attempt to help us in acquiring our food more efficiently. However: food is sustenance, and those cultural and technological evolutions have yet to really have an impact on the health of our population. While we could recount oft-quoted statistics (by us), let it suffice to say: the rates of human beings who successfully manage their caloric intake is much lower than we would hope. We believe that part of that is because we fundamentally lack understanding of what our food is doing to us, because if we did, we would make a change. A study by McKinsey found that around 50 percent of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 42 percent in 2020. A healthy metabolism is necessary for maintaining a healthy weight, building muscle, and preventing disease. A balanced diet and regular exercise are essential for keeping metabolism functioning optimally. Metabolic health represents a massive market that’s only expected to grow in the coming years. Today, there are 88M prediabetic Americans (70% of whom will be diabetic within 10 years), and 90% of people with prediabetes don’t even know they have it. Our current system of material abundance, combined subjective understandings of how our bodies are functioning and internalization of often-wrong received wisdom has failed generations of children (as well as outright lies from food companies, and their marketers). If we only knew what we were doing to ourselves, we might change.