Dale Carnegie is famous for saying that “a person’s name is to that person the sweetest, most important sound in any language.” There is certainly truth to this statement. Our names are the first thing our parents give us and they are often the first words our friends and loved ones use to address us. Our names are a personal identifier and they can make us feel special or important. Pronouncing someone's name correctly is a simple way to show that you respect them and their culture. It takes just a few seconds to learn the correct pronunciation, and it can make a big difference in how someone feels about you. On the flip side, mispronouncing someone’s name can show a lack of care and disrespect. About ⅓ of the population have names that many people would consider difficult to pronounce. Although the issue can affect anyone, it is particularly salient for people of color, those of different cultural or ethnic backgrounds, and English language learners. Even if you know how to spell someone's name, it can be difficult to say it correctly without practice. The software promotes a sense of belonging and inclusion across an organization, ensuring diverse prospective employees feel respected from the very first contact with a brand, and helps every interaction with a prospect or customer starts out on the right track.